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Tried and Tested Tips to Improve Your Website - Part 1
The stuff that you give away should be related to the topic of your website and should benefit your vistors in some way. This helps to keep people coming back to your website.
How Not to be Ripped Off by Your Website Designer
Make sure the designer agrees to show you mock ups of your website before the project is complete. No business, especially a small business, can afford to be taken advantage of by a web designer.
Hiring a Graphic Designer
You may be thinking, "I'm not sure I can afford to hire a professional graphic designer. )Many of these questions can often be answered while viewing the designer's own site.
Imitation, The Smartest Form Of Flattery
It must be unique--either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising. Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.
Essential Strategies To Make Your Web Copy Attractive To Your Target Audience
You only have about seven seconds to capture someone's interest when they come to your website. Creating a sense of credibility is one of the first things you must accomplish to keep your visitor from clicking onto the next website.
The Next Marketing Tool: Deisgn
Shortly after concept, Nokia's rounded cell phones with changeable plates were introduced into the market. They were an instant success.
Web Templates: Replacing Designers?
I should also mention that this is not my sole motivation for questioning this idea of templates replacing web designers. Good web designers know that their clients are the best sources for the information that needs to be presented on their websites.
How to use Emotional Content to Increase Visitor Response
You see as you introduce things like "humour" or other emotional content into use. Emotional content is used to sell everything from fast food to children's toys.
What You Should Ask a Web Designer Before You Hire Him
Ask if your web designer is willing to support your web needs in the future. You need to plan for future growth and your web designer should be able to design with the future in mind.
Web Site Design Mistakes - Database Parameters In URLs
Database Parameters in URLMany web site designers don't take into account the effect of database parameters in site URLs. A majority of site designers do not understand search engine optimization and don't realize the problem they are creating.
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Long Copy Sales Letters on the Web: Hype or Not?
I have written before about long sales copy on the web. But I have more to say on the subject.
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Tried and Tested Tips to Improve Your Website - Part 1